Client: Tencent Games | Social Media Management

Max Level led the launch for the global giant to enter the Indian market with their established title Honor of Kings. We continue to manage the Hok India social handles on an ongoing basis.

The game reached the #1 spot on the Google Play Store in India while we scaled the brand’s social presence to 150K+ followers from scratch within the first month.

Client: Riot Games | PR & Communications Mandate

We lead Riot Games India’s PR and communications efforts — driving culturally resonant storytelling, regional media narratives, and community-first campaigns across VALORANT and Riot’s growing presence in South Asia.

Client: Red Bull | Esports Tournament IP

We partnered with Red Bull to execute Red Bull Solo Legends, a first of it’s kind esports IP in the BGMI space. 

From nationwide qualifiers to the National Finals at Mumbai’s iconic Royal Opera House, we helped turn Solo Legends into one of India’s biggest solo-format BGMI esports experiences. Bringing together top creators, competitive players, and live audiences through a high-impact gaming and entertainment showcase.

Client: S8UL | Global PR & Communications

We led the PR and communications strategy for S8UL’s participation in the Esports World Cup 2025, positioning the organization as India’s first globally recognized esports club competing across multiple international titles.

Client: StarLadder | Global PR & Announcement Strategy

We partnered with StarLadder to lead the global narrative for the Budapest Major 2025, positioning the event as a landmark return for one of Counter-Strike’s most historic tournament organizers.

Client: Embark Studios | India Market Entry Campaign

We partnered with Embark Studios to lead the India market entry campaign for The Finals Season 8. Building awareness, creator adoption, and community engagement for a untapped PC FPS title in one of the world’s most competitive gaming markets.

Through creator-led tournaments, livestream activations, meme-first content seeding, and grassroots Reddit community building, the campaign generated 12M+ impressions, 950K+ short-form video views, and 260K+ engagements, while growing a dedicated Indian community around the game within the first few months of launch.

Client:ASUS Republic of Gamers (ROG) | Grassroots Esports Program

We partnered with Republic of Gamers (ROG) to build and scale ROG Academy — a grassroots esports initiative focused on identifying, training, and developing emerging gaming talent across multiple competitive titles.

Through open registrations, structured coaching, creator-led content, and seasonal tournament execution, the initiative drove 17.5K+ registrations, executed 10 academy seasons, and reached 4M+ gamers across content and campaigns.

Client: ESL FACEIT Group | Global Esports Content Production

We partnered with ESL FACEIT Group to support the PUBG Mobile Global Circuit across multiple international tournaments — delivering high-volume, fast-turnaround content tailored for broadcast, social media, and regional audiences worldwide.

Across a 3-year engagement, we delivered 847+ videos across 16 international tournaments, covering educational formats, broadcast storytelling, shoulder content, and social-first creative. 

Client: UP Warriorz | WPL Auction Creative & Social Rollout

We partnered with UP Warriorz to build a youth-centric gaming themed visual identity for the WPL auction — delivering real-time player announcement content designed for speed, engagement, and high-impact social distribution across digital platforms.

From auction branding and motion-first templates to live production and rapid-turnaround publishing, we executed the entire rollout from the UP Warriorz HQ in Mumbai. Across the auction window, we delivered 55+ live posts in under 4 hours with sub-2-minute turnaround times per player reveal, generating 4.5M+ views in 3 days while driving strong fan engagement through fast-paced, gaming-inspired storytelling and creative execution.

Client: OnePlus | Campus Esports Activation

We partnered with OnePlus to execute Campus Dominate — a grassroots BGMI tournament built to engage India’s college gaming community through competitive play, campus culture, and live LAN experiences.

The campaign featured online qualifiers exclusively for college students followed by a 1-day LAN event in Delhi, driving 12,000+ player registrations, 1,200 live attendees, and generating 2.5M+ overall views across the campaign ecosystem.

Client: ASUS Republic of Gamers | Influencer & Creator Program

We partnered with Republic of Gamers (ROG) to build and scale a long-term gaming creator ecosystem in India — managing brand ambassadors, recurring content formats, livestream activations, and creator-led campaigns across multiple gaming communities.

Over 5+ years, the program helped drive 300M+ audience reach, produce 2,000+ content pieces, and deliver 50K+ hours of livestream content through collaborations with some of India’s biggest gaming creators and esports personalities.

Client: Royal Challenge | Gaming Content IP

We partnered with Royal Challenge to launch Bold Sher — a creator-led gaming content IP designed to establish the brand’s presence within India’s rapidly growing gaming and esports culture.

Across a 5-month campaign, we produced and released 128 content pieces featuring recurring character-driven storytelling and influencer collaborations, generating 24M+ total views while helping Royal Challenge build a recognizable gaming-first identity for younger digital audiences.

Client: HyperX | Social Media & Community Management

We managed HyperX India’s social media presence across Instagram and Facebook for over 2 years — building an always-on content and community strategy tailored for India’s gaming and creator ecosystem.

From campaign execution and creator collaborations to community management and paid amplification, we helped scale HyperX’s digital presence through consistent gaming-first storytelling and high-frequency content production. Across the engagement, the brand generated 75M+ audience reach, 3M+ engagements, 1000+ content pieces, and executed 20+ campaigns across gaming, esports, and creator communities.

Client: TVS Raider | Gaming Brand Activation

We partnered with TVS Raider to execute Wicked Ride — a creator-led BGMS content campaign designed to position the brand within India’s rapidly growing BGMI and esports ecosystem through gaming-first storytelling and influencer integrations.

The campaign involved a full-scale production shoot in Mumbai followed by coordinated rollout across multiple creator handles and gaming communities. Through 15+ content pieces across 15 influencer channels, the campaign generated 1.6M+ impressions with an average 5% engagement rate, helping establish TVS Raider as a culturally relevant brand within India’s competitive mobile gaming audience.