Client: Tencent Games | Social Media Management

We built Gangstar Mirage City's India presence from scratch, talking like its players with Hinglish, memes and Indian references. Within a month of launch, the community grew from 0 to 300K+ members, now bigger than the game's global social handle.

Client: OnePlus | Campus Esports Roadshow

For Season 3, we built a 40-foot gaming arena on a truck and took it to 16 universities across 10 cities, running a mini BGMI tournament on every campus before a full LAN finale at Bennett University. Every match ran on the OnePlus Nord 6, engaging 100,000+ students on ground, 3,300+ teams and 13,200+ campus athletes.

Client: Tencent Games | Social Media Management

We led the India launch of Honor of Kings for Tencent Games, giving a global title a local voice. The game hit #1 on the Google Play Store in India, and we built its social presence from scratch to 150K+ followers in the first month. We still run the HoK India handles today.

Client: Riot Games | PR & Communications Mandate

As Riot Games India's official PR agency, we lead Riot's PR and communications efforts in the region. That means culturally resonant storytelling, regional media narratives and community-first campaigns across VALORANT and Riot's growing presence in South Asia, built to make Riot's games feel at home with Indian players.

Client: Red Bull | Esports Tournament IP

We partnered with Red Bull to run Red Bull Solo Legends, a first-of-its-kind solo BGMI esports IP. From nationwide qualifiers to the National Finals at Mumbai's iconic Royal Opera House, we turned it into one of India's biggest solo-format BGMI events, bringing top creators, pro players and live audiences together.

Client: S8UL | Global PR & Communications

We led PR and communications for S8UL's run at the Esports World Cup 2025. The campaign positioned India's biggest esports org as the country's first globally recognised esports club, competing across multiple international titles, and turned its global debut into an Indian esports story for media at home and abroad.

Client: StarLadder | Global PR & Announcements

We partnered with StarLadder to lead the global narrative for the Budapest Major 2025, positioning the event as a landmark return for one of Counter-Strike's most historic tournament organisers. From announcement strategy to media rollout, we shaped how the global CS community heard the news.

Client: Embark Studios | India Market Entry

We led Embark Studios' India entry for The Finals Season 8, introducing a PC FPS to one of the world's most competitive gaming markets. Creator-led tournaments, livestream activations, meme-first seeding and Reddit community building drove 12M+ impressions, 950K+ short-form views and 260K+ engagements in the first few months.

Client: ASUS Republic of Gamers | Grassroots Esports

We build and scale ROG Academy with Republic of Gamers, a grassroots program that finds, trains and develops emerging players across multiple titles. Open registrations, structured coaching, creator-led content and seasonal tournaments drove 17.5K+ registrations across 10 academy seasons and reached 4M+ gamers.

Client: ESL FACEIT Group | Global Esports Content

We supported ESL FACEIT Group on the PUBG Mobile Global Circuit with high-volume, fast-turnaround content for broadcast, social and regional audiences. Over a 3-year engagement, we delivered 847+ videos across 16 international tournaments, from educational formats and broadcast stories to shoulder content and social-first creative.

Client: UP Warriorz | WPL Auction Creative

We built a youth-first, gaming-themed identity for UP Warriorz at the WPL auction and ran the full rollout live from their Mumbai HQ, from auction branding to real-time player announcements. Motion-first templates and rapid publishing delivered 55+ live posts in under 4 hours, with sub-2-minute turnaround per player reveal and 4.5M+ views in 3 days.

Client: OnePlus | Campus Esports

We ran OnePlus Campus Dominate, a grassroots BGMI tournament built to engage India's college gaming community through competitive play, campus culture and live LAN experiences. Online qualifiers exclusively for college students led to a one-day LAN in Delhi, driving 12,000+ player registrations, 1,200 live attendees and 2.5M+ overall views across the campaign.

Client: ASUS Republic of Gamers | Creator Program

For 5+ years we've run ROG's creator ecosystem in India: brand ambassadors, recurring formats, livestream activations and creator-led campaigns. The program has driven 300M+ reach, 2,000+ content pieces and 50K+ livestream hours with India's biggest gaming creators.

Client: Royal Challenge | Gaming Content IP

We launched Bold Sher with Royal Challenge, a creator-led gaming content IP that gave one of India's biggest beverage brands a home in gaming and esports culture. Over 5 months we released 128 content pieces of character-driven stories and creator collabs, generating 24M+ total views.

Client: HyperX | Social & Community

We ran HyperX India's Instagram and Facebook for over 2 years, building an always-on content and community strategy for India's gaming and creator scene. Campaigns, creator collabs, community management and paid amplification delivered 75M+ reach, 3M+ engagements, 1,000+ content pieces and 20+ campaigns.

Client: TVS Raider | Gaming Brand Activation

We partnered with TVS Raider on Wicked Ride, a creator-led BGMS campaign that put the bike at the centre of India's BGMI scene. A full production shoot in Mumbai rolled out as 15+ pieces across 15 creator channels, generating 1.6M+ impressions at a 5% average engagement rate.